Here And There with Dave Marash

Television executives say they carefully target their audiences, on broadcast, cable or – on demand – on the internet.  But analyst Jenny Schuetz of the Brookings Institution says their calibrations seem way out of date, still over-emphasizing the East and West Coast and giving short shrift to the South and Midwest.  Voters see this and don’t like it.  A lot of the areas that gave Donald Trump his surprise victory in 2016 are places the TV networks have turned their backs on, a breach niche programs like Duck Dynasty address and widen.

Direct download: HT032118SchuetzPOD.mp3
Category:general -- posted at: 1:00pm MDT