Wed, 19 October 2016
If you want to understand America, says pollster and marketing strategist John Zogby, you have to understand its new tribes. Zogbyâ€™s new book, We Are Many, We Are One, doesnâ€™t see an America gone Native, but a nation fracturing into 11 different, and sometimes mutually exclusive parts. Who are The Adventurists, The Dutifuls, The Outsiders, and who is following The One True Path? Weâ€™ll talk about how Zogbyâ€™s â€œneo-tribesâ€ are approaching the Presidential election.