Wed, 19 October 2016
If you want to understand America, says pollster and marketing strategist John Zogby, you have to understand its new tribes. Zogby’s new book, We Are Many, We Are One, doesn’t see an America gone Native, but a nation fracturing into 11 different, and sometimes mutually exclusive parts. Who are The Adventurists, The Dutifuls, The Outsiders, and who is following The One True Path? We’ll talk about how Zogby’s “neo-tribes” are approaching the Presidential election.